Research You Need
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- Brands, products, services of a certain market
- Image of certain suppliers and products
- Prices, price component, and pricing structures
- Possible buyers and distribution channels
- Consumer and user behavior
- Customer needs and demand
- Legal preconditions, environmental issues
- Technology developments
- development of new products
- Availability and costs of supplies
- Customer satisfaction and customer loyalty
- Activities of competition
- Trends and possible positioning in the market
- Market segmentation and target group definition
- Import and export statistics
Macroeconomic data:
- Expectations about business cycle
- Market data
- Tax legislation
- egal basis
- Customs and import restrictions
- Level of privatisation
- Currency stability
- Costs of labour
- Limitations of profit transfer
- Economic policy
- Social and demographic statistics
- Social and cultural specifics
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